The
CEO

Lisa Knowles-Smith

Being the CEO is about so much more than being the boss. It’s about having the courage to lead, the wisdom to make difficult decisions, and the discipline to keep showing up even when no one sees the weight you carry. I’ve learned that ownership comes with responsibility and sacrifice. But there’s something powerful about building what God placed in your heart, creating opportunities for others, and watching a vision become reality. I don't just want to be the boss. I want to be a leader who builds something that will outlive me.